That’s why I’ve never been drawn to the idea of making a list of resolutions. If I wanted a change, I’d make it happen, without worrying about the calendar. At least, that’s how I felt until now—when, for once, the timing actually gave me a real reason to embrace the idea of New Year’s resolutions.

Enter Olas.

If you're a visual creator, you've likely experienced the relentless grind of building a following on platforms like Instagram—endless doomscrolling, ever-changing algorithms, and the constant pressure to stay relevant. But what if there was a better way? Olas is a Nostr-powered alternative to Instagram that prioritizes community, creativity, and value-for-value exchanges. It's a game changer.

Instagram’s failings are well-known. Its algorithm often dictates whose content gets seen, leaving creators frustrated and powerless. Monetization hurdles further alienate creators who are forced to meet arbitrary follower thresholds before earning anything. Additionally, the platform’s design fosters endless comparisons and exposure to negativity, which can take a significant toll on mental health.

Instagram’s algorithms are notorious for keeping users hooked, often at the cost of their mental health. I've spoken about this extensively, most recently at Nostr Valley, explaining how legacy social media is bad for you. You might find yourself scrolling through content that leaves you feeling anxious or drained. Olas takes a fresh approach, replacing "doomscrolling" with "bloomscrolling." This is a common theme across the Nostr ecosystem. The lack of addictive rage algorithms allows the focus to shift to uplifting, positive content that inspires rather than exhausts.

Monetization is another area where Olas will set itself apart. On Instagram, creators face arbitrary barriers to earning—needing thousands of followers and adhering to restrictive platform rules. Olas eliminates these hurdles by leveraging the Nostr protocol, enabling creators to earn directly through value-for-value exchanges. Fans can support their favorite artists instantly, with no delays or approvals required. The plan is to enable a brand new Olas account that can get paid instantly, with zero followers - that's wild.

Olas addresses these issues head-on. Operating on the open Nostr protocol, it removes centralized control over one's content’s reach or one's ability to monetize. With transparent, configurable algorithms, and a community that thrives on mutual support, Olas creates an environment where creators can grow and succeed without unnecessary barriers.

Join me on my New Year's resolution. Join me on Olas and take part in the #Olas365 challenge! It’s a simple yet exciting way to share your content. The challenge is straightforward: post at least one photo per day on Olas (though you’re welcome to share more!).

Download on iOS.

Download on Android or download via Zapstore.

Let's make waves together.

Decentralization: The outbox and inbox communication models, sometimes referred to as the Gossip model, will become the standard across the ecosystem. By the end of 2025, all major clients will support these models, providing seamless communication and enhanced decentralization. Clients that do not adopt outbox/inbox by then will be regarded as outdated or legacy systems.

Privacy Standards: Major clients such as Damus and Primal will move away from NIP-04 DMs, adopting more secure protocol possibilities like NIP-17 or NIP-104. These upgrades will ensure enhanced encryption and metadata protection. Additionally, NIP-104 MLS tools will drive the development of new clients and features, providing users with unprecedented control over the privacy of their communications.

Interoperability: Nostr's ecosystem will become even more interconnected. Platforms like the Olas image-sharing service will expand into prominent clients such as Primal, Damus, Coracle, and Snort, alongside existing integrations with Amethyst, Nostur, and Nostrudel. Similarly, audio and video tools like Nostr Nests and Zap.stream will gain seamless integration into major clients, enabling easy participation in live events across the ecosystem.

Adoption and Migration: Inspired by early pioneers like Fountain and Orange Pill App, more platforms will adopt Nostr for authentication, login, and social systems. In 2025, a significant migration from a high-profile application platform with hundreds of thousands of users will transpire, doubling Nostr’s daily activity and establishing it as a cornerstone of decentralized technologies.

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What did I get right? Clients did increasingly prioritize user and content discovery while enabling users to easily select and choose their own algorithms. (DVMs, Trending, What's Hot, Feeds, etc.) This focus provided individuals with more tools, greater control, and unprecedented power over their social streams and attention than ever before. This is still actively happening and will continue to happen throughout 2025 too.

What did I get wrong? We didn't see an Other Stuff application breakthrough as a clear winner that became a mainstream favorite. I anticipated a standout application that would interest users and become a "must-use" within the ecosystem, but this didn’t happen. And we also clearly didn't hit 1M active users either. While adoption did increase, it didn’t reach the critical mass I expected.

But this doesn't mean 2024 fell short of expectations—in fact, quite the opposite. The year brought incredible client innovations (Damus Notedeck, Primal 2.0, TOR only Amethyst, Flotilla, Chachi, Olas, Coracle feeds, etc.) and relay milestones (Web-of-Trust relays, private relays, algorithm based relays, etc.) with the introduction of these innovative features and the launch of these new platforms.

Beyond technology, the Nostr community achieved something truly remarkable: a grassroots movement that united people globally.

From supporting Nostr meetups and events to hosting booths across continents at major conferences, the community came together to raise money to support these initiatives in ways no one predicted. This organic, ground-up effort showcased the strength and passion behind Nostr, creating a foundation that will #grownostr and success for years to come.

Too bullish? Maybe I wasn't bullish enough? As is tradition, I will post my 2025 predictions tomorrow.